AUTHOR EXPERIENCE

Entertainment-based marketing and social media is fast deconstructing the sluggish business of traditional book publishing and The Author Experience, a subsidiary of Imaginethis Media Studios, creatively fills the void.

The Author Experience brings more emotional and visual appeal to the book buying audience while serving in a more co-cooperative role with the author. The Canadian-based media company can work exponentially faster than conventional publishers getting a book on the shelf in a fraction of the time.

“Publishers traditionally pay authors a 10-12% royalty with a strict ‘authors sell, publishers print’ mandate,” says Duane Addy, a senior partner with Imaginethis Media Studios and co-creator of The Author Experience.

“If I take the time to write a book, am expected to market and manage my own public relations campaign, travel for book tours at my own expense, why would I give up all the control and 90% of  profits to a publishing house?” says Leslie Bradford, writer of The Author Experience first endeavor, The Garden That Grew Her. Bradford already has three more book projects lined up for the firm.

The Author Experience allows the author to decide which components of the publishing process they wish to sub-contract, focusing on cover design, website construction, search engine optimization, producing film-style book trailers and aligning writers with distribution channels, editors and printers. An in-house advertising agency looks after the important aspects of building a solid marketing image.

With the power of the Internet to sling-shot information around the world, popularity of viral marketing, and demands of entertainment starved consumers, a media company makes the perfect partner for authors who demand quicker response time, more control over their projects and a bigger slice of the profits.

The book trailer features music from up and coming music artist Jana Fisher. More information can be found at Jana’s Official Web Site.

The young girl featured in the book trailer is Katelyn – a young  up and coming child actor provided by Star Finders Model & Talent Scouting Services.